Behind the Scenes Architecting an 8-Figure Brand

Want to set up your business for massive success as we transition from Summer into Fall?

I'm seeing many businesses in different states right now - some riding a high, others slowing down and trying to figure out how to pick things back up.

Whichever state you're in, it's an interesting time to reflect and really think intentionally about what you want your business to look like in its next evolution of success and scale.

This is what I am doing as I'm launching my newest brand, Strategic Ops Institute - I'm architecting it differently from prior businesses, strategically planning from day one for it to become an 8-figure business. This is shaping the decisions I am making and how I am building my vision in a simple and streamlined way.

In this special episode, I am inviting you in the backstage of architecting an 8-figure brand! I discuss how my past experiences have shaped my current business strategies and decisions.

In this episode of the Lean Out Your Business podcast, I share how I'm setting up this new venture, and how you can apply a similar thought process to scale your business seamlessly including:

• Architecting a multi-7 or 8-figure brand from where you are today
• Recognizing market gaps and growth opportunities to leverage
• Slowing down to speed up and when you need to
•  Building the bridge between today's reality and your future vision
  
  

Tune into Episode 191 of the Lean Out Your Business Podcast or keep reading below.

Start with the End in Mind

Starting with the end in mind is crucial. This is a concept many of us know but don’t always practice. By envisioning your business at its peak potential from the start, you make different, more strategic decisions. This isn’t about wishful thinking; it’s about turning hopes into actionable plans. If you are just getting started in this process, be sure to check out this post on the 3 questions you should be asking yourself for inspired growth. 

 Beyond Just Profit

While aiming for an 8-figure revenue is a goal, it’s not just about the money. For me, it’s about the impact—transforming how operational leaders view their roles and what they can achieve. Your business should be more than just a revenue generator. What broader impact do you want to make? Whether it’s setting a new industry standard or making a social impact, a mission-driven approach can guide your strategic decisions.

Bridging Today to Tomorrow

Bridging the gap between your current state and your future vision doesn’t mean starting over from scratch. Instead, it’s about gradually aligning your business model, services, and even your client base with your long-term goals. If you are thinking of redesigning your offers, this article on creating the perfect offer for your audience has some great info.

In my own business, I’ve developed self-implement systems and self-paced programs to prepare for scaling my new brand. These strategic moves are designed to build a strong foundation for future growth while continuing to serve existing clients effectively. 


Rethinking your business with the end in mind and building strategically for the future might seem daunting, but once you start down this path, you begin to notice that it's actually incredibly freeing. This strategy helps align your daily actions with your long-term goals and brings you closer to making a significant impact.

If you’re ready to take this journey, start by envisioning your most ambitious business goals. Then, break them down into actionable steps and start building those bridges from today to tomorrow.

To your success!

For access to the workbook that accompanies this episode and all recent solo podcast episodes, sign up for our weekly newsletter at leanoutmethod.com/insider.